This Privacy Policy explains how Switchbackcycles ("we", "us", or "our"), operating at switchbackcycles.co.uk, collects, uses, and protects personal data when you visit our casino and Unibet review website. Switchbackcycles.co.uk acts as the data controller for all personal information processed through this site. By using switchbackcycles.co.uk, you acknowledge the practices described in this policy. This policy is effective as of 2026 and applies to all visitors located in Great Britain and beyond.
Information We Collect
Information You Provide
- Your name and email address if you submit a contact or enquiry form on switchbackcycles.co.uk
- Feedback, comments, or messages you send directly to our team
- Newsletter subscription details, where you have opted in to receive updates from switchbackcycles.co.uk
- Any other information you voluntarily provide when interacting with our content or promotions
Information Collected Automatically
- Your IP address and approximate geographic location
- Browser type, version, and operating system
- Pages viewed, time spent on each page, and navigation paths across switchbackcycles.co.uk
- Referring website or search engine that directed you to our site
- Device identifiers and screen resolution data
- Click activity on affiliate and review links, including links to Unibet and other operators
Cookies We Use
Switchbackcycles.co.uk uses cookies and similar tracking technologies to operate effectively, understand how visitors engage with our casino reviews, and deliver relevant content. You can manage your cookie preferences at any time through your browser settings or our cookie consent tool.
| Cookie Type | Purpose | Retention |
|---|---|---|
| Essential | Enables core site functionality, security features, and page navigation on switchbackcycles.co.uk | Session / up to 12 months |
| Analytics | Collects anonymised data on visitor behaviour to help us improve content and user experience | Up to 26 months |
| Affiliate / Marketing | Tracks clicks on affiliate links, including Unibet referral links, to attribute commissions accurately | Up to 30 days |
| Preferences | Remembers your site preferences such as language settings and cookie consent choices | Up to 12 months |
| Third-Party | Set by external partners (e.g. analytics or advertising providers) whose services are embedded on switchbackcycles.co.uk | Varies by provider |
How We Use Your Data
- To operate, maintain, and improve the content and functionality of switchbackcycles.co.uk
- To respond to enquiries or messages submitted through our contact form
- To send newsletters or updates where you have given explicit consent
- To analyse site traffic and visitor behaviour using anonymised analytics data
- To track affiliate referrals and measure the performance of our Unibet and casino review content
- To comply with applicable legal obligations and regulatory requirements in Great Britain
- To detect, prevent, and address fraudulent or abusive activity on the site
Legal Bases for Processing
Switchbackcycles.co.uk processes personal data in accordance with the UK GDPR and the Data Protection Act 2018. Where we rely on your consent — for example, for non-essential cookies or email marketing — you may withdraw that consent at any time without affecting the lawfulness of prior processing. In other cases, we process data on the basis of our legitimate interests, such as improving our casino review content, maintaining site security, and tracking affiliate performance, provided those interests are not overridden by your fundamental rights and freedoms. We may also process data where necessary to comply with a legal obligation.
Third Parties & Affiliate Links
Switchbackcycles.co.uk contains affiliate links to licensed gambling operators, including Unibet. When you click these links, you may be directed to third-party websites that operate under their own independent privacy policies. Switchbackcycles.co.uk is not responsible for the data practices of these external operators, and we encourage you to review their policies before providing any personal information. We also use third-party analytics providers, such as Google Analytics, which may process anonymised usage data on our behalf. These providers are bound by contractual obligations to handle your data securely and only as instructed by us.
Your Privacy Rights
- Right of Access: You may request a copy of the personal data switchbackcycles.co.uk holds about you
- Right to Rectification: You may ask us to correct inaccurate or incomplete personal data
- Right to Erasure: You may request that we delete your personal data, subject to legal retention requirements
- Right to Data Portability: You may request your data in a structured, machine-readable format where technically feasible
- Right to Object: You may object to processing based on legitimate interests, including for direct marketing purposes
- Right to Restrict Processing: You may request that we limit how we use your data in certain circumstances
- Right to Withdraw Consent: Where processing is based on consent, you may withdraw it at any time via our cookie tool or by contacting us
To exercise any of these rights, please contact the Switchbackcycles team using the details provided in the Contact section below. We will respond within 30 days in line with UK GDPR requirements. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk if you believe your rights have not been respected.
Data Security & Retention
Switchbackcycles.co.uk takes reasonable and appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. These include secure server configurations, encrypted data transmission, and restricted internal access to personal information. We retain personal data only for as long as is necessary to fulfil the purposes set out in this policy or as required by applicable law. Contact form data is typically retained for no longer than 24 months, after which it is securely deleted. Anonymised analytics data may be retained for longer periods for statistical and performance analysis purposes.
Contact
If you have any questions, concerns, or requests relating to this Privacy Policy or how switchbackcycles.co.uk handles your personal data, please do not hesitate to get in touch with our team. You can reach us by email at [email protected] or by writing to us at the registered address associated with switchbackcycles.co.uk. We are committed to addressing all privacy-related enquiries promptly, transparently, and in accordance with our obligations under UK data protection law.
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